web design

Cannes Lion for UX

Problem

My client, a pharmaceutical company, was in the process of launching a new product into a crowded marketplace.

It was strategically important that their web property stood out to help differentiate their product and create awareness at launch.

Approach

I led a team of ~20 (clients, stakeholders, creatives and developers) through the design and production of a marketing web site that blended motion graphics and video elements.

Our design and development approach placed a heavy emphasis on rapid iteration and minimal artifact generation.

Solution

The final design of the site focused on bringing the grim realities of Hepatic Encephalopathy to life. We utilized a dark colour palette and an animated asset that sought to communicate the human impact of neurological dysfunction.

We balanced this unusual creative direction by executing a number of standard best practices for form design, accessibility and navigation.